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The Best of Both Worlds
Kassie Brooks • October 25, 2021
Your customers are bombarded with millions of messages every single day. So how can you make yours stand out?
Luckily our clients have small businesses located in small towns and cities, and word of mouth and interpersonal communication are still very feasible ways to reach your target audience. Of course you still need to incorporate modern digital marketing tactics in your strategy. But when combined with grassroots networking efforts, a well crafted digital marketing campaign can bring your business the right customers at the right time.
People who live in small towns and cities boast simple, often looked over, advantages. For one, we value consistency. We don't take too kindly to big changes made too fast. We typically like things just the way they are, so when change is necessary, we "ease" our way into the process. We do embrace change, but only if we can incorporate bits and pieces of the old ways that define us.
For this reason, small town businesses can still take advantage of some of the old marketing techniques that are not feasible for businesses in larger cities. Add this to fact that we are connected to the vast world around us through wifi and mobile devices. We aren't oblivious to the array of innovative tools we have access to. In a nutshell, we have the best of both worlds.
Locally owned small town businesses have what I call a home field advantage. You know your town, and you know most of the people in it. But as a business owner, it's not enough to just be acquainted with people. You have to know their stories. Imagine entering into a business where they recognize you by name and congratulate you on a new accomplishment. Imagine them being aware of an upcoming event that you are excited about attending. This is how a business can stand out among the competition.
Having the best of both worlds means you're smart and savvy enough to incorporate the newest marketing tools for your growing business, while not being too big or too busy to notice the things that matter to your customers individually.
It's in your growing businesses best interest to incorporate multiple techniques in your overall marketing strategy. As a small, locally owned business, you have the best of both worlds when you successfully combine the power of a professional marketing strategy with the emotional appeal of developing a relationship with your customers and getting to know them and their stories on an individual basis.
There is nothing more exciting to an artist than a blank canvas and an infinite amount of possibilities! I've always been intrigued and deeply inspired by the remarkable beauty and unique perspective presented through the never ending possibilities while rotating and peering at the wonders created through kaleidoscope glass. Kaleidoscopes are timeless and classic wonders, yet they are reinvented throughout the ages to remain relevant in every era. Kaleidoscopes are the perfect example of what we seek to do for our clients and their small businesses. This space is our blank canvas right now. The possibilities are endless. This is where we will share information relevant to small businesses in today's ever changing market. Small businesses are the heart of our communities and I am passionate about helping them combine their small town charm with the new and exciting marketing tools that are increasingly available at our finger tips. We know it can be overwhelming with so much information moving and changing at lightning speeds. No worries. We will do the necessary research and leg work to help guide our clients in selecting and utilizing the best options for their individual businesses. We heavily rely on grassroots relationship building with our clients in order to understand your business and the story behind it. Your business is our business, and we are honored to have you KALEID WITH US.